Elad Sheva

Elad Sheva

EAZY PLAN

Do you have a meeting with friends? Need to arrive on time for your job interview? Looking for effective ways to move from one place to another?
There are currently many apps that provide public and social transportation solutions: apps for scooters, bicycles, trains, taxis.
Memo apps are also plentiful. To plan ourselves well for reading the session we are forced to use several apps at once.
Now it all belongs to history, say hello to your new friend – ‘Easy Plan’ app that will organize everything for you in one place.
This project was done as part of the studies at Ruppin College Media Design Department.

overview

Problems

GOALs

Competitive analysis

Group 498
  • Map view by floor
  • Possibility to navigate the complex by sharing a location
  • App availability and compatibility for Android and iOS
Group 498
  • Information about the stores is not available
  • Some buttons are not working
  • Limited number of actions that can be performed
  • Navigation is not always available
  • Lack of indication of floor numbers
  • Inefficient search filtering
Group 498
  • Adding additional services related to navigation (parking services, games, special activities)
  • Adding store details and contact methods
  • More information about the complex and hours of operation
  • Expanding business activity through coupons and promotions
Group 498
  • Locating store location details online
  • Calling the store
Group 497
  • Online purchase option
  • A personal area for performing actions
  • Offers parking services, promotions and updates
Group 497
  • There is a map but no live navigation or indication of location or direction
  • Lots of users complain about crashes and incompatibility of the app depending on the screen
Group 497
  • Online purchase option
  • A personal area for performing actions
  • Offers parking services, promotions and updates
Group 497
  • The application is used as a trading site therefore, open to competition

Survey

What time do you usually visit Dizengoff Mall?

This question was selected from the extended questionnaire

45-clock-time-outline
0 %
09:00-14:00
45-clock-time-outline
88 %
15:00-20:00
45-clock-time-outline
12 %
21:00-24:00

Is orientation around the Dizengoff Mall important to you?

This question was selected from the extended questionnaire

Yes, for specific things like bank, post office, vet, Doctor, attorney
Obviously, constantly losing the way there, anyway It's hard to find your way around
I don't mind, I can always go into the store the nearest and ask
I would walk around, explore and find out
I know the shopping environment so no thanks!

What are your interests in the Dizengoff complex?

This question was selected from the extended questionnaire

09:00 - 14:00
15:00 - 20:00
21:00 - 24:00
Shopping - 40%
Cafes & restaurants - 20%
Services (bank, post office, clinics) - 0%
Wandering & spending time - 6.67%
Cinema & movies - 13.33%
Food market & Designer market - 13.33%
Buying groceries - 6.67%

How's your navigation inside the mall going as you search for a specific store?

This question was selected from the extended questionnaire

I get discouraged quickly, prefer to arrive to another mall - 16.67%
Starts to turn around and try to figure out where I'm here - 50%
Looking at the signage and that's how I get acclimated - 16.67%
Checking on mobile and looking for directions - 8.33
Every area in the mall is familiar to me - 8.33

User Persona

Shira Reuveni

  • Age
  • Gender
  • Location
  • Relationship
  • Children
  • Education
  • Income level
  • 32
  • Female
  • North Tel-Aviv
  • Married
  • Two
  • H.I.T. College
  • About 3,900$ per month

Pain points

Save time by efficiently locating stores and parking in Dizengoff Center. Quick access to entrances and exits will allow for maximum enjoyment of the mall. Avoid getting lost while searching for important stores by planning ahead.

Goals

Maximize enjoyment and efficiency during leisure time with the family by locating high-quality brand stores and health product stores at the best prices. This allows for more freedom to move around and enjoy the experience without time constraints.

Brands

Find top-quality brand clothing and home decor products, including Fox, Levi’s, Top Ten, Super Pharm, Lalin, Nike, Apple, Tommy Hilfiger, Gregg Cafe, and McDonald’s. Yolo-Shop offers a variety of children’s brands.

Values

To locate quality products at good prices.

Hobbies

she spends her time on Friday mornings working out at the gym and in the pool, as well as shopping. She also visits Dizengoff Center at least once a week.

Shopping patterns

In most cases goes through social networks and price comparison sites, newsletters of consumer clubs and shopping vouchers.

Pain points

  • Limited in amount
  • Pressure homework assignments
  • Tests
  • Teenage routine with parents

Challenges

  • Don’t exceed the financial budget
  • Shine among her friends
  • Maintain a high level of activity

Fears and concerns

  • Promotions and discounts that are about to expire
  • The stock of the products she wanted is running out
  • Not being updated on everything that is hot and new

Shopping patterns

In general, she tend to walk around the mall while using their mobile phones to keep up with social media and discover new things. she often check out store websites, dedicated applications, blogs, and newsletters to stay updated on everything that is new.

Hobbies

  • Volunteer to make people with disabilities happy
  • Shopping around Dizengoff Center with her friends
  • Eat in restaurants with friends
  • Walk and play with her dog

Nitzan Shaul

  • Age
  • Gender
  • Location
  • Relationship
  • Children
  • Education
  • Income level
  • 16
  • Female
  • Tel Aviv center
  • Single
  • None
  • Attends high school
  • Tips from parents about 200 NIS per week

User flow

Shira Reuveni - Userflow 1

Shira and her husband go to a wedding. Shira needs a new button-down shirt for her husband from Zara, but she wants to check for discounts. She is in a hurry and needs to find the quickest way to get to the store, as she also needs to pick up the children from school.

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Nitzan Shaul - Userflow 2

Shira and her husband go out in the evening for A wedding.
Shira wants to buy her husband a new button-down shirt from Zara.
Shira knows what she wants to buy, and wants to know if there is any kind of discount on the desired item, Shira is in a hurry, so she also doesn’t have time to walk around the mall and wants to know the most efficient way to get to the store, since she has to pick up the children from school.

Sitemap

Click on image zoom in

colors

Design system

Wireframes & Prototype

final design

Final design of central seven pages in the user flow process shows all the way from the flash screen to the navigation screen when selecting the desired destination.

עמוד ספלאש
תפריט
עמוד ניווט
עמוד תוצאות
עמוד החנות
עמוד מפה
עמוד תרשים

Process conclusions

During the process, I realized that my research would bear fruit as I delved deeper into checking all the available options, also by arriving at the shopping complex and doing visual research.
On top of that, when I received opinions from colleagues and acquaintances, it helped me a lot in improving my insights into both the content of the app and the design, which changed quite a bit throughout the project.

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